Issue 12
Saint-Tropez Beyond The Headlines
Saint-Tropez Beyond The Headlines
By Susie Hollands
Few destinations have managed to reinvent themselves quite as successfully as Saint-Tropez.
For many, the name immediately conjures images of superyachts, beach clubs and summer excess. Yet what continues to draw our clients back year after year is something far more enduring: a rare combination of glamour, authenticity and effortless Mediterranean living.
Despite its international reputation, Saint-Tropez remains surprisingly intimate. Mornings begin with fishermen unloading their catch in the harbour, locals gathering beneath the plane trees of Place des Lices, and a pace of life that feels distinctly Provençal. It is this contrast between global glamour and local tradition that gives the town its unique appeal.
The harbour remains one of the Riviera’s great stages, where classic sailing boats sit alongside some of the world’s most impressive yachts. Beyond the waterfront, narrow streets reveal hidden courtyards, independent galleries and elegant boutiques that have helped cement Saint-Tropez’s reputation as one of Europe’s most stylish summer destinations.
Where many destinations feel increasingly curated, Saint-Tropez still rewards wandering. A morning market, a quiet swim, an afternoon spent exploring the old town or simply watching the harbour come to life often becomes the highlight of a stay.
WHERE OUR CLIENTS ARE SPENDING THEIR TIME THIS SUMMER
One of the most noticeable shifts we have seen in recent years is that clients are no longer committing to a single beach club for the duration of their stay. Instead, they are creating a different experience each day.
Loulou Ramatuelle continues to be one of the most requested reservations of the season, attracting an international crowd drawn to its elegant atmosphere and beautiful setting. Nearby, La Réserve à la Plage remains a favourite among those seeking a more relaxed interpretation of Riviera luxury. For a livelier scene, Bagatelle and Verde Beach continue to attract a fashionable international clientele, while Shellona has firmly established itself as one of the Riviera’s most sought-after destinations, combining exceptional beachfront positioning with an increasingly influential music programme.
And then there is Club 55.
While Saint-Tropez continues to evolve, Club 55 remains one of the Riviera’s great institutions and, for many first-time visitors, an essential part of the experience. Its enduring appeal lies not in spectacle but in simplicity - a reminder of the Saint-Tropez that existed long before the arrival of the global jet set.
WHERE WE RECOMMEND STAYING
For clients seeking exceptional service and privacy, Cheval Blanc Saint-Tropez continues to set the benchmark, combining one of the finest waterfront locations on the Riviera with an atmosphere that feels both refined and relaxed.
Those looking for a more secluded retreat often favour La Réserve Ramatuelle, where sweeping sea views and outstanding wellness facilities create a welcome contrast to the energy of the town.
For classic Saint-Tropez glamour, Hôtel Byblos remains as iconic as ever, while MUSE offers a quieter, boutique alternative surrounded by beautifully landscaped gardens.
A DAY TRIP WORTH TAKING
One of our favourite recommendations remains the island of Porquerolles, easily reached from Saint-Tropez and offering an altogether different Riviera experience.
Spend the day cycling between secluded beaches, stopping for a leisurely rosé lunch at Domaine de l’Île before visiting the Fondation Carmignac, whose contemporary art installations are set within beautifully landscaped gardens. It is a reminder that some of the Côte d’Azur’s greatest luxuries remain space, nature and simplicity.
Saint-Tropez may be one of the Mediterranean’s most famous destinations, but its appeal has never been solely about glamour. Beneath the headlines and high season energy lies a place that continues to balance sophistication with authenticity — and that, perhaps more than anything else, explains why it remains one of our clients’ most enduring summer favourites.
THE PROPERTY OPPORTUNITY
If you do make it to St Tropez and would be interested in viewing potential villas - whether for a future stay or a purchase - please do let me know.
Over the years, I have advised on a number of significant acquisitions in St Tropez and understand the complexities of this unique market, where everyone, from your waiter or taxi driver to a global luxury brand, appears to be selling real estate. In such a crowded environment, discretion is invaluable. We ensure that every acquisition or sale is handled with complete professionalism and efficiency, ensuring you achieve the best possible outcome, whether buying or selling.
Through a long-standing relationship, we are able to offer direct access to two exceptional fully serviced villas in Les Parcs, providing an opportunity to experience one of St Tropez's most exclusive enclaves while exploring the market.
-
SOUTH OF FRANCE SAINT-TROPEZ LES PARCS
Located within the ultra-exclusive enclave of Les Parcs de Saint-Tropez, this elegant villa offers sweeping views over the Bay of Saint- Tropez and a rare sense of Provençal serenity.
-
SOUTH OF FRANCE ST TROPEZ SEA VIEW BALCONY
The exclusive Villa Water’s Edge is located in Saint Tropez’s most prestigious private domain, Les Parcs, and is complete with a designer kitchen, bespoke furniture and fine art. This alluring and entrancing villa is designed with only the most luxurious of materials and boasts extensive covered terraces, breathtaking views, a heated infinity swimming pool, direct access to the sea and state of the art security.